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Version 02.02.2020


Welcome to LX's Terms Of Use! We are truly excited to have you aboard. Thank you for choosing to use our services.

Below we have listed important legal terms that apply to anyone who visits our website or uses our services. These terms are necessary in order to protect both you and us and to make our services possible and more enjoyable for everyone. LX offers a wide range of services, products, and features (not all available directly through this website) and so part of the terms below may not be relevant to the specific use you have for LX.

We understand that legal terms can be exhausting to read, and we’ve tried to follow what we think is the very best practice to make the experience more transparent, intuitive and pleasant. If you have any suggestions on how we can improve them, you are more than welcome to contact us at

Generally, you should be aware the use of LX websites, applications and services are subject to the following 'Terms  of Use Highlights':

  • The content of all pages of LX websites are for your general information and use only. It is subject to change without notice.

  • The contents of all LX websites, books and other content shared with you may be subject to copyright.

  • Neither LX, nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors, and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

  • Your use of any information or materials from LX is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through LX meet your specific requirements.

  • This website may provide links to other non-LX websites. These links do not signify that we endorse the website(s).  Such links have been provided for your convenience.  We have no responsibility for the content of the linked website(s).

  • By continuing to use LX websites, products and services you consent to our use of cookies. Please see the Privacy Policy below for information about our cookie usage.

These "Terms of Use Highlights" provide an overview of some core components of our Terms and Conditions. We strongly urge you to review our Full Terms of Use and make sure you fully understand it, before you access or use any of our services. 

1. Introduction

1.1. Our Purpose

LX exists to educate and help the world’s citizens to become better versions of themselves.

1.2. Legal Agreement

These LX Terms of Use (“Terms of Use”), together with such additional terms which specifically apply to some of our services and features as presented on the LX website(s) (“LX Website”,,, and collectively – the “LX Terms”), all set forth the entire terms and conditions applicable to each visitor or user (“User” or “you”) of the LX Website, the LX Applications (the “LX Apps”) and/or any other LX Services including books, consulting, applications and features offered by us or our Third-Party associates, online or offline with respect thereto, except where we explicitly state otherwise (all services offered through the LX Website, the LX Apps, Third-Party associates collectively – the “LX Services”,  “Services” or "Products").  Some additional LX consulting services may have additional terms and conditions that will be agreed separately with the individuals and/or companies involved in those services and LX.

The LX Terms constitute a binding and enforceable legal contract between Mandrake International Ltd. and its affiliated companies and subsidiaries worldwide (“LX”, “LX AI”, "LX for Business", "LX4B", “us” or “we”) and you in relation to the use of any LX Services - so please read them carefully.


You may visit and/or use the LX Services, LX Website(s) and/or the LX Applications only if you fully agree to the LX Terms - and by using and/or registering to any of the LX Services, you signify and affirm your informed consent to these Terms Of Use and any other LX Terms applicable to your use of any LX Services. If you do not read, fully understand and agree to the LX Terms, you must immediately leave the LX Website(s) and avoid or discontinue all use of the LX Services.

By using our Services, you acknowledge that you have read our Privacy Policy available at (“Privacy Policy”).

1.3. Nature of Services

The LX Services seek to provide our users with personalized, easily accessible, transparent, experiential and highly organized information and advice to support them becoming more self-aware and take actions to create their best life - without them having to invest huge amounts of time or having to be a psychology or business guru. As detailed below, we offer our users numerous books, tools, data and other services that provide insight into their authentic character, life priorities, professional behavior, future plans among other things. The online websites/applications, offline media, and other delivery mechanisms to Users are collectively referred to herein as the “Service(s)”. 

The information contained in LX Services, and all the resources and Third Party associates services related to it, are for educational and informational purposes only.   All printed, email, online, verbal or other materials delivered through LX or as part of the 'LX System', are meant to help you understand yourself better and provide some general advice on how to enhance various areas of your life.  Reasonable efforts have been taken to make sure the information provided by LX is educational, correct, complete, and up-to-date, but LX can not be held liable or responsible for any inaccuracies, errors or omissions. The advice from LX is offered in good faith; you do not have to use this advice.  You should not rely entirely upon any information contained in the LX books, or other Services, without further due diligence.  LX retains the right to change advice or content at any time, including the subsequent implied changes to your content or personal information.

The LX advice and information in its Services, and related resources, is not meant to be a substitute for Coaching with a professionally qualified human coach, neither is it intended to be construed as such.  The information shared in LX books, or via related online services, does not constitute legal or professional advice. We would also seek to make clear that Coaching is not a substitute for the professional advice provided by a Medical Doctor, Psychiatrist, Therapist or trained Counselor if that is required.   Diagnosing psychological or medical conditions can only be done by trained medical professionals (e.g. Physicians, Psychiatrists, and Therapists), not by Coaches or LX. LX is not designed to, nor does it attempt to, diagnose psychological or medical conditions. No information or advice provided by LX should be understood as a recommendation that you should not consult with a professional to address any particular mental or health questions you may have.

1.4. User Account

In order to access and use certain sections and features of the LX Services, you, or somebody on your behalf, must first register and create an account with LX (“User Account”).  By completing an LX AI survey; signing-up to an LX email subscription, LX web-forum or purchasing an LX Service you will be considered to have completed the set-up of your User Account.  This can be simply done by providing a name and associated email address - it does not necessarily require the completion of a web-based form or the creation of a unique user password to do so. 


If anyone other than yourself accesses your User Account once set-up is complete, and/or any of your User Settings, they may perform any actions available to you (unless as specifically stated otherwise on the LX Services), make changes to your User Settings and User Account, and accept any legal terms available therein, make various representations and warranties and more – and all such activities will be deemed to have occurred on your behalf and in your name (e.g. change delivery addresses, reorder Services, etc).


Therefore, we strongly encourage you to keep the details of your User Account confidential, and allow such access only to people you trust - as you will be solely and fully responsible for all activities that occur under your User Account and/or User Settings (including for any representations, warranties, and undertakings made therein), whether or not specifically authorized by you, and for any damages, expenses or losses that may result from such activities.


You, or whoever is administering your User Account if not you, must provide necessary and complete information about you initially and when using the LX Services, to which you are the sole and exclusive rights holder. We strongly encourage you to provide your real name, contact details, authentic date of birth (month and year), and include your valid personal e-mail address, as we may use it to identify and determine the actual and true owner of the User Account and/or User Content (as defined below) submitted to us. Some information associated with a User Account cannot be changed after the initial set-up for security and account ownership verification purposes.

In case of a dispute on User Account ownership, we reserve the right to determine ownership to a User Account based on our reasonable judgment, whether or not an independent investigation has been conducted by us. However, if we cannot make such determination (as we may deem in our sole discretion), we reserve the right to avoid doing so and/or suspend a User Account until the parties disputing such ownership, reach a resolution, without liability to you, LX or to any other party. We may request documentation (e.g. government-issued ID, a business license) that may assist us in determining ownership. Among others, we may consider the principles set forth below.

  1. LX will consider the owner of a User Account, User Personal Information and/or User Content created and/or uploaded to the relevant LX Service, as the person or entity who has access to the e-mail address then listed in LX’s records for such User Account under which such User Personal Information or User Content was created or supplied.

  2. If any Paid Services (as defined in Section 5 below) were purchased via or on behalf of a User Account, LX will consider the owner of such User Account and/or the relevant User Personal Information and/or User Content created thereunder, unless there is better information or reasons to the contrary (e.g. Privacy Policy considerations), to be the person or entity whose billing details were used to purchase such Paid Services (“Billing Information”). Notwithstanding the foregoing, when applicable if a User Personal Information was connected to an external delivery address (either personal or business or other related), and such an address owner or resident is publicly available, LX may consider the owner of such User Personal Information as of the person or entity registered at that address. In the event that an individual and an organization are both registered at the address, LX will likely consider the individual with the matching name as the actual owner of the domain, and therefore as the owner of the User Personal Information connected to that address. In the event the Billing Information indicates one person as the owner of the User Personal Information and the delivery address indicates a different owner, LX shall likely consider the person registered as the resident of the delivery address connected to the LX User Account as the owner of the User Personal Information.

  3. Notwithstanding the forgoing, LX shall have the right to determine the ownership of User Content and/or User Personal Information as it chooses, including by ignoring the indications set forth above, in event LX deems, at its sole discretion, that the situation justifies such determination, all based upon the factual situation as determined by LX.  


LX offers physical, online and mobile services and tools, that help people improve their self-awareness and become their best selves.

By visiting our website or using our application, books and/or services, you are entering into a legal agreement with us, consisting of these Terms of Use, and our additional services’ legal terms.

By using our services, you signify your consent to these terms and you acknowledge that you have read our Privacy Policy. You may not use our services if you do not consent to all our terms.

We offer a range of personalized services that provide information and seek to intelligently educate/guide you to  become your best self

Our services, and related resources, are not a substitute for advice from a trained medical professional who is aware of the facts and circumstances of your individual situation and can advise if coaching or anything else would be useful to you.

To use certain of our services, you need to create a user account.

You should keep your username and password protected and safe, and only allow people you trust to access your account or website settings.

All activities that occur under your user account or when using our services are your responsibility.

The account information you provide us must be your own, and not seek to falsely represent another real person.

When a user account is disputed or becomes unclear, we may determine the ownership of such user account. 

Terms Of Use


2. Your Obligations

2.2. You undertake and agree to the following (regardless if LX Service was provided free of charge, paid for by you, or paid for by a Third Party):

  1. fully comply with all applicable laws and any other contractual terms which govern your use of the LX Services (and any related interaction or transaction), including those specific laws applicable to you in any of your geographical locations;

  2. be solely responsible and liable with respect to any of the uses of the LX Services which occur under your User Account, and for any of your User Content (including for any consequences of accessing, importing, uploading, copying, using or publishing such User Content on or with respect to the LX Services);

  3. you agree to use judgment and conduct due diligence before taking any action or implementing any plan or policy shared as part of an LX Service - especially noting that many of LX Services are in 'BETA' testing;

  4. acknowledge and accept the warranty disclaimers and limits of liability outlined in the Terms of Use;

  5. understand that LX is provided for information and education purposes only, and is not professional advice - and consequently that you will seek help from a professional counselor if you feel psychologically stressed to the point that it is interfering with your ability to function, or feel you have other medical reason to do so;

  6. not to copy, reproduce, distribute or otherwise infringe on LX's copyrights;

  7. seek to reverse engineer LX's algorithms or technology;

  8. understand and accept that LX is fully independent of all other Third-Party's, including businesses, not-for-profit organizations and academic institutions, that provide personality and well-being assessments unless explicitly stated otherwise.  Accordingly, LX does not seek to or actually represent any of these Third Parties in any way;

  9. as necessary and independently save and back up any of your User Personal Information provided by you to LX, and not require LX to retain your information beyond what we are legally required to do;

  10. receive from time to time promotional messages and materials from LX or its partners, by mail, e-mail or any other contact form you may provide us with (including your phone number for calls or text messages). If you wish not to receive such promotional materials or notices – please just notify us at any time;

  11. allow LX to use in perpetuity, worldwide and free of charge, any fully anonymized version of your User Personal Information and User Content (or any part thereof) for any of LX’s business activities and research, online and/or offline, and modify it as required for such purposes, and you waive any claims against LX or anyone on its behalf relating to any past, present or future moral rights, artists’ rights, or any other similar rights worldwide that you may have in or to your fully anonymized User Personal Information with respect to such limited permitted uses;

  12. LX’s sole discretion as to the means, manner, and method for performing the LX Services, including those regarding the providing of developmental related information, publication and/or display of any User Personal Information and/or User Content (including the inclusion and presentation of any promotions or other commercial content with respect thereto).

  13. LX shall have the right at its sole discretion to offer the LX Services in alternative price plans at any time, and impose different restrictions as for the use of the LX Services in each price plan for different users.

You must comply with all applicable laws.

You will be responsible for your actions and for the actions of anyone who accesses your user account or uses our Services related to your user account.

You accept our services as information only and not professional advice - and that you will seek professional help if you need it.

You shall regularly save backups of your content and agree we do not need to retain your information beyond our legally required obligations to do so.

You agree that we or our partners may send you promotional messages and content. You can easily opt-out of receiving promotional messages by contacting us.​

You agree that LX has the right to impose and change price plans for its Services. Additionally, LX may impose restrictions depending on your specific usage of the Services provided.  

2.1. You represent and warrant that:

  1. you are at least thirteen (13) years of age, or sixteen (16) years of age if you are an individual within the European Union (EU), or of the legal age of majority in your jurisdiction, and possess the legal authority, right and freedom to enter into the LX Terms and to form a binding agreement, for yourself or on behalf of the person or entity committed by you to the LX Terms;

  2. your country of residence and/or your company’s country of incorporation is the same as the country specified in the contact and/or billing address you provide us;

  3. you understand that LX does not provide any legal advice or any recommendation with respect to any laws or requirements applicable to your use, or your compliance therewith;

    And specifically regarding your User Personal Information and Content: 

  4. the User Personal Information and Content is (and will continue to be) true, current, accurate, non-infringing upon any third party rights, and in no way unlawful for you to upload, import, copy, possess, post, transmit, display or otherwise use, in the country in which you reside, or for LX to access, import, copy, upload, use or possess in connection with the LX Services;

  5. you have obtained all consents and permissions required under all applicable laws, regarding the posting, transmission and publication of any personal information and/or image or likeness of any person, entity or property which is part of the User Content, and you will adhere to all laws applicable thereto.


In order to use our services, there are certain obligations and conditions you need to meet.

Among others, you need to be of a certain legal age of majority, reside and use our services in a permitted location.

In addition, you must own all rights in any content you upload or publish or that we access, import and/or upload for you via our services, and that such content is legal and reliable and that anything you do with it is legal.

3. Content and Ownership

3.1. LX Copyright

All rights are reserved on all content in LX Services.  Without limiting the rights under copyright reserved, no part of LX's Service content (including but not limited to publications, websites, apps, books, ebooks, pdfs, graphics or presentations), may be reproduced, stored or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of LX as the copyright.

3.2. LX’s Intellectual Property

All rights, title and interest in and to the LX Services, including any and all copyrightable materials or any other content thereof which is or may be subject to any intellectual property rights under any applicable law (including any artwork, graphics, images, literary work, source and object code, computer code (including html), applications, audio, music, video and other media, designs, animations, interfaces, documentation, derivatives and versions thereof, the “look and feel” of the LX Services, methods, products, algorithms, data, interactive features and objects, advertising and acquisition tools and methods, inventions, trade secrets, logos, domains, customized URLs, trademarks, service marks, trade names and other proprietary identifiers, whether or not registered and/or capable of being registered (collectively, “Intellectual Property”), and any derivations thereof, are owned by and/or licensed to LX.

The LX Terms do not convey any right or interest in or to LX’s Intellectual Property (or any part thereof). Nothing in the LX Terms constitutes an assignment or waiver of LX’s Intellectual Property rights under any law.​

3.3. Feedback and Suggestions

If you provide us with any suggestions, comments or other feedback relating to the LX Services (whether existing, suggested or contemplated), which is or may be subject to any Intellectual Property rights (“Feedback”), such Feedback shall be exclusively owned by LX. By providing such Feedback to LX, you acknowledge and agree that it may be used by LX in order to: (i) further develop, customize and improve of the LX Services, (ii) provide ongoing assistance and technical support, (iii) contact you with general or personalized LX -related notices and/or interview requests based on your feedback or otherwise, (iv) facilitate, sponsor and offer certain promotions, and monitor performance, (v) to create aggregated statistical data and other aggregated and/or inferred information, which LX may use to provide and improve its services, (vi) to enhance LX data security and fraud prevention capabilities, and (vii) to comply with any applicable laws and regulations. In addition, you (1) represent and warrant that such Feedback is accurate, complete, and does not infringe on any third party rights; (2) irrevocably assign to LX any right, title and interest you may have in such Feedback and (3) explicitly and irrevocably waive any and all claims relating to any past, present or future moral rights, artists’ rights, or any other similar rights worldwide in or to such Feedback.


We own all rights in and to our proprietary services, content, data, algorithms, theory, technology and features.

This means for example, that it might be your 'Book of You', but you do not own the right to copy, reproduce or sell the content.

You may use our services and content so long as you fully comply with these terms and ensure full and timely payments as needed.

We love feedback and welcome any form of suggestion.  We are constantly using it to improve our services. If you do provide us with any, please make sure that it is accurate, respectful and legal.

4. Privacy

Certain parts of the LX Services require or involve the submission, collection and/or use of certain personally identifying or identifiable information. In particular and as a part of accessing or using the LX Services,, and such Third-Party Services may collect, access and use certain data pertaining to Visitors and Users, including the activities or navigation undertaken by Visitors and Users through the LX Services and/or any applications, platforms or interfaces used to facilitate them. We encourage you to read our Privacy Policy and each such Third Party Services’ relevant policies on a regular basis, for a description of such data collection and use practices.


We care about your privacy, and you should too. Please read our Privacy Policy to learn more about our practices concerning personal information.

5. Service Fees

5.1. One-Off Paid Services & Products

Most LX Services and Products involve a one-off payment that is made via our website prior to Service delivery.  This includes personalized Services (e.g. 'The Book of You', 'The LX System'), non-customized Products (e.g. 'Theory' and 'Life Priority Planner' books), and associated 'Gift Vouchers'.  It can also include consulting Services (e.g. 'Debriefs', 'Team-Building', etc) outlined at a high level on 'LX for Business' website (

For most one-off purchases of LX Services, you do not need to keep a credit card stored with LX, and payment can be made via established Third-Party providers.  For larger purchases, typically consulting based, separate invoicing, payment and terms & conditions may apply.

When an LX Service or Product involves the physical delivery of an item the packaging and postage fee ("Delivery Fee"), or options, will be clearly stated if it is not included within the basic Service or Product cost.

5.2. Subscription Paid Services

The use of certain ongoing LX Services may be subject to payment of particular fees, as determined by LX in its sole discretion (“Subscription Paid Services” and “Fee(s)”, respectively). LX will provide notice of such Fees then in effect in relation to such Services. If you wish to receive or use such Subscription Paid Services, you are required to pay all applicable Fees in advance.


LX reserves the right to change its Fees at any time, upon notice to you if such change may affect your existing subscriptions. If you received a discount or other promotional offer, LX shall have the right to automatically and without notice renew your subscription to such LX Service(s) at the full applicable Fee.

As part of registering or submitting information to receive Subscription Paid Services, you also authorize LX (either directly or through its affiliates, subsidiaries or other third parties) to request and collect payment (or otherwise charge, refund or take any other billing actions) from our payment provider or your designated banking account, and to make any inquiries LX or its affiliates may consider necessary to validate your designated payment account or financial information, in order to ensure prompt payment, including for the purpose of receiving updated payment details from your payment, credit card or banking account provider (e.g., updated expiry date or card number as may be provided to us by your credit card company).

You must keep a credit card stored with LX to pay for your Subscription Paid Services (“Stored Card”).

5.3. Currency & Taxes

All Fees shall be deemed to be in G.B. Pounds, except as specifically stated otherwise in writing by LX. To the extent permitted by law (and unless specified otherwise by LX in writing), all Fees are exclusive of all taxes (including value-added tax, sales tax, goods and services tax, etc.), levies or duties imposed by taxing authorities (“Taxes”), and you shall be responsible for payment of all applicable Taxes relating to your use of the LX Services, or to any payments or purchases made by you. If LX is obligated to collect or pay Taxes for the Fees payable by you, and whether or not such Taxes were added and collected from you for previous transactions, such Taxes may be added to the payment of any outstanding Fees and will be reflected in the reciept for such transaction. 

5.4. Returns & Refunds

i) Non-Personalized Products & Services - We are pleased to offer a return and refund policy on non-personalized products within 30 days of purchase if they have not been used.  Unfortunately, we cannot include the original 'packaging and postage' costs in your refund.  

ii) Personalized Products & Services - We offer a full refund for these personalized products within 12 months of purchase if we have not started any physical production process associated with them (e.g. you have not yet completed your LX AI survey and we have not started to print your book(s)).  After we have started production and delivery of any personalized products and services we offer a return and refund policy within 30 days of the delivery date once you have returned the products to us.  Unfortunately, we cannot include the 'shipping' or 'production' costs in your refund.  Please contact Customer Services separately for further details on this return policy and refund levels.

iii) Gift Vouchers & Coupons - We offer a full refund on any unused gift vouchers within 12 months of the original purchase.  When a voucher is used the return and refund policy of the purchased item(s) is followed, plus potentially at LX's discretion an additional 'handling' fee given the extra complexity that can be involved. Unfortunately, we can only refund the original purchaser of any gift voucher, and not the redeeming user if different.

iv) Subscription Services - If you are not satisfied with subscription based LX Services that are subject to a Fee for a period of service or subscription commitment and which is your initial purchase of such service, you may provide notice of cancellation for any reason within fourteen (14) days of having first ordered or activated such LX Services (the “Refund” and “Refund Period”). The Refund is applicable only to the initial purchase of LX services. The Refund is not applicable to any additional purchases, upgrades, modification or renewals of LX Services. If you reside in a jurisdiction which requires a longer Refund Period, we will of course be happy to accommodate such requirements in accordance with all applicable laws. If LX receives such notice within such Refund Period, LX will refund to you the amount LX charged you for such LX Services, in currency you were originally charged in, and cancel them accordingly. After the Refund Period, the Fees paid by you are non-refundable and non-cancellable. In addition, if we find that a notice of cancellation has been given in bad faith or in an illegitimate attempt to avoid payment for services actually received and enjoyed, we reserve our right to still charge the User who provided such notice for any LX Services actually received, as permitted by law.

v) Returns & Redelivery Process - Please email to initiate your return. Please kindly include your order number, which product(s) you are looking to return, and the reason for the return. Our customer service team will assist in expediting the shipping, and refund process. If you return any products prior to contacting us, we cannot guarantee that they will be accepted back by our warehouse.  You are accountable for the security of all products once they have been delivered to the address you provided, so if a 'tracked' item is confirmed by our distribution Third Party as delivered we cannot offer any refunds.  If you are concerned about the security of your delivery address please contact our customer services team for alternative arrangements prior to our point of dispatch. If delivery was attempted but failed and returned to us, any incremental costs of further shipping will have to be met by the customer.

vi) Refund Levels - In all circumstances the original purchase price paid will be used at the basis for refunds, and not any full list price or subsequently changed prices (either increments or discounts).

vii) Currency Effects - Please note that the Refund amount may be different from the amount you were charged due to currency changes. LX will not be responsible for any differences caused by the change of currency exchange rates.

5.5. Invoices

LX and/or its affiliated companies may on request issue an invoice or credit memo for any payment for LX Services, Products, Fees or refund made to or by LX (“Invoice”). Each Invoice will be issued in electronic form and based on the country stated in your billing address and will be made available to you via your User Account and/or by e-mail. For the purpose of issuing the Invoice, you may be required to furnish certain Personal Information (as such term is defined in the Privacy Policy) in order to comply with local laws. Please note that the Invoice presented in your User Account may be inadequate with your local law requirements, and in such cases may be used for pro forma purposes only. 

5.6. Subscription Auto-Renewals

In order to ensure that you do not experience any interruption or loss of services, certain Subscription Paid Services include an automatic renewal option by default, according to which, unless you turn off the auto-renewal option, such Subscription Paid Services will automatically renew upon the end of the applicable subscription period, for a renewal period equal in time to the original subscription period (excluding extended periods) and, unless otherwise notified to you, at the same price (subject to applicable Taxes changes and excluding any discount or other promotional offer provided for the first period) (“Renewing Paid Services”). For example, if the original subscription period for a Service is one month, each of its renewal periods (where applicable) will be for one month. Accordingly, where applicable, LX will attempt to automatically charge you the applicable Fees using the Stored Card, within up-to two (2) weeks before such renewal period commences. In the event of failure to collect the Fees owed by you, we may in our sole discretion (but shall not be obligated to) retry to collect on a later time, and/or suspend or cancel your User Account, without further notice. If your Renewing Paid Service is subject to a yearly or multiple-year subscription period, LX will endeavor to provide you notice prior to the renewal of such Paid Service at least thirty (30) days in advance of the renewal date.

By entering into this Agreement and by purchasing a Renewing Paid Service, you acknowledge and agree that the Renewing Paid Service shall automatically renew in accordance with the above terms.  ​You may turn off the auto-renewal option for Renewing Paid Services at any time by contacting LX.

5.7. Chargebacks

If at any time, we record a decline, chargeback or other rejection of a charge of any payable Fees on your LX account (“Chargeback”), this will be considered as a breach of your payment obligations hereunder, and your use of the LX Services may be automatically disabled or terminated. 


In the event a Chargeback is performed, your User Account may be blocked without the option to re-purchase or re-use it, and any data contained in such User Account, including any domains, applications, and Third-Party Services may be subject to cancellation and Capacity Loss (as defined in Section 6.3 below). 


Your use of the LX Services will not resume until you re-subscribe for any such LX Services, and pay any applicable fees in full, including any fees and expenses incurred by LX and/or any Third Party Services for each Chargeback received (including Fees for LX Services provided prior to the Chargeback, handling and processing charges and fees incurred by the payment processor).


5.8. Customer Services

If you have any questions or concerns regarding a payment made to LX, we encourage you to first contact our Customer Support team. We suggest you do this especially before filing a Chargeback or reversal of payment, in order to prevent the LX Services from being canceled and your User Account being blocked, and to avoid the filing of an unwarranted or erroneous Chargeback, which may result in your being liable for its applicable Fees, in addition to re-payment of all the Fees applicable to the LX Services purchased (and charged-back) by you.


We reserve our right to dispute any Chargeback received, including by providing the relevant credit card company or financial institution with any information and documentation proving that the User responsible for such Chargeback did in fact authorize the transaction and make use of the services rendered thereafter.


Some of our services cost money. Typically we require payment upfront and we will transparently explain our prices, including any delivery fees.

Some of our services are subscription-based and involve the commitment to a set period of service.

Our prices are stated in U.S. Dollars and before taxes unless otherwise said. 

Please carefully check the terms of each service before buying, since some products and services are not fully refundable.

We are happy to offer a 14-day money-back guarantee for our monthly or annual paid subscription services when first purchased. This may be extended according to the law. 

Invoice based payment for our paid services may be available to some larger Users' upon request.

To make sure you don’t lose access to your account or experience interruptions, we’ll automatically renew any subscription services at the end of your subscription period and bill you accordingly, at regular intervals as your initial subscription, unless you turn off auto-renewal.

Some services whether on purpose or mistake may not automatically renew. You should make sure that your subscriptions are renewed in time.

Chargebacks may bring us to cancel your account, so we urge you to avoid causing them.


Please contact our Customer Support team before filing a chargeback. You will be responsible for any incorrect fees, losses and expenses that follow.

6. Cancellation

6.1. Cancellation by User

You may discontinue to use and request to cancel your User Account and/or any LX Services at any time, in accordance with the instructions available on the LX Services. The effective date and time for such cancellation shall be the date and time on which you have completed the cancellation process on the LX Services, and the effective date for cancellation of Paid Services shall be at the end of such Paid Services’ subscription period.


Notwithstanding anything to the contrary in the foregoing, with respect to subscriptions to Renewing Paid Services, such subscription will be discontinued only upon the expiration of the respective period for which you have already made payment. Please note that as the cancellation process may take a few days, in order to avoid the next automatic renewal and respective charge the cancellation request should be made at least fourteen (14) days prior to the expiration of the then-current service period.

For more information about canceling your Paid Services, please email

6.2. Cancellation by LX

Failure to comply with any of the LX Terms of Use, and/or to pay any due Fee shall entitle LX to suspend (until full payment is made) or cancel your User Account (or certain features thereof), as well as the provision of any related LX Services (e.g., Paid Services) or Third Party Services to you. 

LX retains the right not to provide Services, and/or suspend/withdraw/cancel them, without explanation, from any User or group of Users if it does not feel confident that LX's copyright or intellectual property is or will be fully respected; or that a User is not engaging in the respectful positive growth mindset spirit on which LX has been founded.

6.3. Loss of Data, Content and Capacity

If your User Account or any LX Services or Third Party Services related to your User Account are canceled (whether at your request or at LX’s discretion), it may cause or result in the loss of certain content, features, or capacity of your User Account, including any User Content, User Personal Information or other usage data retained therein, and including the delivery of results that was related to such Services ('Capacity Loss'). LX shall not be liable in any way for such Capacity Loss, or for saving a backup of your User Account, User Content or User Personal Information. Please also note that additional Fees may apply to the re-activation of a User Account and/or any LX Services following their cancellation, as determined by LX in its sole discretion.


You may cancel your account or any services at any time. Once we process your cancellation request, we will not charge you for any additional subscription renewals.  We will refund any payments already made in relation to Services provided in line with our refund terms.

If you violate any of these terms or fail to make timely payments, we may suspend Services or cancel your account.

If your account or any of your services are cancelled, it may result in loss of your content and data. You are fully responsible to back up your data and materials.

7. Risks and Considerations

Whilst we believe there are many benefits of using our LX Services, part of our principles is that we believe all humans have potential 'blind spots' and 'weaknesses' they have to manage. We also believe that we can help you best if we share these with you with a positive and growth mindset rather than simply ignore them.


This approach means there may be some consequences of using our Services that you haven't considered, including but not limited to:

  • You may discover things about yourself that may cause unease or possibly anxiety and that you may not feel you have the ability to control or change;

  • You may disagree with the information, insights, observations or suggestions from LX and that might cause you to be unhappy or upset;

  • You may share our LX Service content about you with other people - relatives, friends, colleagues, coaches - who may not have the same perspective on it as you, and/or not always use it in your best interest.

You acknowledge that there are risks in using the LX Services and/or connecting and/or dealing with any Third Party Services through or in connection with LX Services and that LX cannot and does not guarantee any specific outcomes from such use and/or interactions, and you hereby assume all such risks, liabilities and/or harm of any kind arising in connection with and/or resulting from such interactions. Such risks may include, among others, misrepresentation of information about and/or by Third Party Services and/or Licensed Content, breach of warranty and/or contract, data security breaches, violation of rights, and any consequent claims.


There are risks in using our services or anyone else’s services. You accept such risks.

8. Disclaimer of Warranties

Warning - Disclaimer:  The purpose of LX Services is to educate and entertain.  LX and/or its Third Party affiliates do not guarantee that anyone following the advice, techniques, suggestions, tips, ideas, or strategies provided in LX Services will result in success or positive outcomes. 

LX does not make any guarantees about the results of taking any action, whether suggested in this book or not.  While LX seeks to provide information intended to help people succeed in business, life and otherwise, as an LX User you nevertheless recognize that your ultimate success or failure will be the result of your own efforts, your particular situation, and innumerable other circumstances beyond the control and/or knowledge of LX.   You also recognize that prior results do not guarantee a similar outcome. Thus, the results obtained by others – whether the LX's Users or otherwise – applying the principles set out in LX Services, and related resources, are no guarantee that you or any other person or entity will be able to obtain similar results.


Certain LX Services are currently offered in their 'BETA' version and are undergoing Beta testing. You understand and agree that these Beta LX Services will rapidly iterate, may still contain software bugs, suffer disruptions and not operate as intended or designated. Your use of the LX Services at this Beta stage signifies your agreement to participate in such LX Services’ Beta testing.  For the avoidance of doubt, unless explicitly noted otherwise, all LX Services should be considered to be their 'BETA' version.

We provide all LX Services on an “As Is”, “with all faults” and “As Available” basis, without any warranties of any kind, including any implied warranties or conditions of merchantability, fitness for a particular purpose, workmanlike effort, non-infringement, or any other warranty – all to the fullest extent permitted by law. We specifically do not represent or warrant that the LX Services (or any part, feature or Content thereof) are complete, accurate, of any certain quality, reliable or secure in any way, suitable for or compatible with any of your contemplated activities, devices, operating systems, browsers, software or tools (or that they will remain as such at any time), or comply with any laws applicable to you (including in any jurisdiction in which you operate), or that their operation will be free of any viruses, bugs or other harmful components or program limitations. Moreover, we do not endorse any entity, product or service (including any Third Party Services) mentioned on or made available via the LX Services – so please be sure to verify those before using or otherwise engaging them.

Notwithstanding anything to the contrary in the foregoing, in no circumstances may LX be considered as a “publisher” of any User Content, does not in any way endorse any User Content, and assumes no liability for any User Content uploaded, posted, published, processed, analyzed and/or made available by any User or any other party on and/or through the LX Services, for any use by any party, or for any loss, deletion or damage thereto or thereof or any loss, damage, cost or expense that you or others may suffer or incur as a result of or in connection with publishing, accessing and/or relying on any User Content. Furthermore, LX shall not be liable for any mistakes, defamation, libel, falsehoods, incitement and/or any other unlawful and/or infringing User Content you or any other party may encounter.

LX does not recommend the use of the LX Services (e.g. forum content) for hosting of personal content and shall not bear any security or integrity obligations or risks regarding breach or damage to any such content.

LX may, at its sole discretion (however it shall have no obligation to do so), screen, monitor and/or edit any User Content, at any time and for any reason, with or without notice.


We make no warranties regarding our services, including their quality, reliability, security, compatibility and conditions.


We make no guarantees of results for users regarding our services.

Some of our services are still in BETA, and may contain bugs or experience interruptions.
















We are not to be considered a “publisher” of your content, we do not endorse your content, and will not be liable for any content used by you or anyone else. We may monitor and edit your content.

9. Limitation of Liability

Warning - Limits of Liability:  LX and/or associated Third Party affiliates is not accountable for your use or misuse of LX Services, and consequently shall not have either any liability or any responsibility to anyone with respect to any loss or damage caused, or alleged to be caused, directly or indirectly by the information or advice in the LX Services.​ The Services that LX provides is strictly for informational and educational purposes only.​  

To the fullest extent permitted by law in each applicable jurisdiction, LX, its officers, directors, shareholders, employees, affiliates and/or agents shall not be liable to you for any direct, indirect, incidental, special, punitive, exemplary or consequential damages whatsoever, including any damages resulting from (1) errors, mistakes, or inaccuracies of or in any Content in or related to LX Services; (2) any personal injury (including non-physical) or property damage related to your use or misuse of the LX Services; (3) any unauthorized access to or use of our servers/systems and/or any personal information and/or other information stored therein; (4) any interruption or cessation of transmission to or from the LX Services; (5) the use or display of any Content or User Content posted, emailed, transmitted, or otherwise made available via the LX Services; (6) events beyond the reasonable knowledge and/or control of LX, including any internet failures, equipment failures, electrical power failures, strikes, labor disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, floods, storms, earthquakes, explosions, acts of God, war, terrorism, alien invasions, intergalactic struggles, governmental actions, orders of courts, agencies or tribunals or non-performance of third parties; and/or (7) loss of use, data, revenue, profits, content, knowledge, connection, goodwill, or other intangible losses, resulting from the use or the inability to use any or all of LX Services.


You acknowledge and agree that these limitations of liability are agreed to allocations of risk constituting in part the consideration for LX’s services to you, and such limitations will apply even if LX has been advised of the possibility of such liabilities.


Subject to applicable law, we will not be liable for any damages arising from the use or misuse of our Services.

10. Indemnity

You agree to defend, indemnify and hold harmless LX, its officers, directors, shareholders, employees, affiliates, and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs, debt and expenses (including attorneys’ fees) arising from: (1) your violation of any term of these Terms of Use or any other LX Terms; (2) your violation of any third party right, including any copyright, access rights, property, or privacy right, resulting from your User Content and/or your use of the LX Services, including, without limitation, LX Services’ actions for your benefit; and/or (3) any other type of claim that your User Platform and/or User Content caused damage to a third party.


If we get sued or are otherwise placed in harm’s way because of something you did, you will bear the associated costs and damages.

11. General

11.1. Changes & Updates

LX reserves the right to change, suspend or terminate any of the LX Services (or any features thereof, or prices applicable thereto), and/or cancel your access to any of the LX Services (including removal of any materials created by you in connection with the LX Services) for any reason and/or change any of the LX Terms with or without prior notice - at any time and in any manner.

You agree that LX will not be liable to you or to any third party for any modification, suspension or discontinuance of those LX Services.

If any such changes involve the payment of additional Fees, we will provide you with a notice of such Fees prior to enabling such specific changes. If you fail or refuse to pay such Fees, we may (at our sole discretion) cancel your User Account (as further explained in Section 6 above), continue to support your then-current LX Services without enabling such changes, or provide you with alternative Services.

11.2. Governing Law & Jurisdiction; Class Action Waiver

The LX Terms, the rights and remedies provided hereunder, and any and all claims and disputes related hereto and/or to the LX Services, their interpretation, or the breach, termination or validity thereof, the relationships which result from or pursuant to the LX Terms, or any related transaction or purchase, shall be governed by, construed under and enforced in all respects solely and exclusively in accordance with the internal substantive laws of the United Kingdom, without respect to its conflict of laws principles.


Any and all such claims and disputes shall be brought in, and you hereby consent to them being decided exclusively by, a court of competent jurisdiction located in the United Kingdom. The application of the United Nations Convention of Contracts for the International Sale of Goods is hereby expressly excluded.

Subject to any applicable law, all disputes between you and LX shall only be resolved on an individual basis and you shall not have the right to bring any claim against LX as a plaintiff or a member of a class, consolidated or representative actions (or any other legal proceedings conducted by a group or by representatives on behalf of others).   

Notwithstanding anything to the contrary in this Section 11.2, if you are located in the United States of America, (i) the legal jurisdiction governing all aspects of the payment transaction contemplated by Section 5 between you and LX will be the State of New York, without respect to its conflict of laws principles, and (ii) any and all claims and disputes related to such payment transaction contemplated by Section 5 shall be brought in, and you hereby consent to them being decided exclusively by, a court of competent jurisdiction located in New York, New York.

11.3. Notices

We may provide you with notices in any of the following methods: (1) via the LX Services, including by publishing within the LX Website, User Account or elsewhere; (2) by e-mail, sent to the e-mail address you provided us; and/or (3) through any other means, including any phone number or physical address you provided us. LX’s notice to you will be deemed received and effective within twenty-four (24) hours after it was published or sent through any of the foregoing methods unless otherwise indicated in the notice.

11.4. Relationship

The LX Terms, and your use of the LX Services, do not, and shall not be construed to create any partnership, joint venture, employer-employee, agency, or franchisor-franchisee relationship between LX and you.

11.5. Entire Agreement

These Terms of Use, together with the LX Terms and any other legal or fee notices provided to you by LX, shall constitute the entire agreement between you and LX concerning the subject matter hereof or thereof, and supersede any and all prior or contemporaneous agreements, understandings, promises, conditions, negotiations, covenants or representations, whether written or oral, between LX and you, including those made by or between any of our respective representatives, with respect to any of the LX Services. You further agree that you are not relying upon any promise, inducement, representation, statement, disclosure or duty of disclosure of LX in entering into any of the LX Terms.  

11.6. Assignment

LX may assign its rights and/or obligations hereunder and/or transfer ownership rights and title in the LX Services and/or Licensed Content to a third party without your consent or prior notice to you. You may not assign or transfer any of your rights and obligations hereunder without the prior written consent of LX. Any attempted or actual assignment thereof without LX’s prior explicit and written consent will be null and void. In any event, an assignment or transfer pursuant to this Section ‎11.6 shall not in itself grant either LX or you the right to cancel any LX Services or Third Party Services then in effect.

11.7. Severability & Waivers

If any provision of the LX Terms is deemed by a court of competent jurisdiction to be invalid, unlawful, void, or for any reason unenforceable, then such provision shall be deemed severable and will not affect the validity and enforceability of the remaining provisions. No Waiver of any breach or default of any of the LX Terms shall be deemed to be a waiver of any preceding or subsequent breach or default.

11.8. Interpretation

Any heading, caption or section title contained herein, and any explanation or summary under the right “#InSummary” column, or found on any other page on this website are provided only for convenience, and in no way defines or explains any section or provision hereof, or legally binds any of us in any way.


These Terms of Use were written in English, and translated into other languages for your convenience. If a translated (non-English) version of these Terms of Use conflicts in any way with their English version, the provisions of the English version shall prevail.

11.9. Customer Service Contact

To get in touch with our Customer Service - please send an email message to:


We may make changes to our services or to these terms at any time.

These terms and our relationship shall be governed by the laws of the United Kingdom. Any disputes between us may only be brought before the courts of the United Kingdom.

We may provide you with notices via our services, by e-mail or through any other contact means you provided us.

Accepting these terms and services does not form a partnership or any special relationship between us

These terms (together with additional terms) shall constitute the sole and entire agreement between us

We may assign our rights and obligations to other parties. You may only do so with our prior written consent

These terms are independent of each other, in case any of them is found invalid.

Only the left column is legally binding (this column is just for clarity).

Translated (non-English) versions of these terms are provided for convenience only.

Have any questions or suggestions? We’d love to hear them!

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